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National playday

Playday is the national day for play in the UK, a free day of activities for children and young people and traditionally held on the first Wednesday in August.

East Ayrshire's Playday for 2024 will be celebrated on Wednesday 7 August and will take place at the Kay Park in Kilmarnock from 11am until 3pm.

Playday theme

The theme for this year's Playday event is: 

Play – the culture of childhood
Supporting play, fun and friendships

This year’s theme celebrates the rich and lively culture of children’s play. Every child plays – playfulness is a distinct feature of behaviour across generations and cultures. Playing generates a culture of childhood.

Playing is vital for children’s health, happiness, and creativity. Through play:

  • children develop a sense of, and value for culture
  • cultural exploration is encouraged, fostering an appreciation for diversity
  • children work together, negotiate, and build relationships
  • children feel connected to each other and their neighbourhoods
  • children create and pass on games, songs and stories

Play is every child’s right – on Playday and every day.

National playday updates

For the latest updates on this year’s campaign follow Playday UK on Facebook and National Playday on Twitter .

Share with us on social media

Share your plans with us using the hashtags:

  • #EAPlayday2024
  • #Playday2024

Look out for information about East Ayrshire's Playday on our Vibrant Communities Facebook and Vibrant Communities Twitter.

More information

For more information please email Allison Smith at

Watch a playday video

Watch a video of a previous Playday in East Ayrshire.


Contact Information