Coronavirus (Covid-19) Updates

Communications strategy

The East Ayrshire Health and Social Care Partnership (EAHSCP) recognise that a dedicated communications presence is required to ensure the transformational change programme is supported with the strategic communication of key messages by utilising a range of communications methods.

A Draft Communications Strategy has been developed which sets out the approach to delivering this. The strategy proposes a communication programme which can evidence a correlation between strategic communication and the Partnership's performance using the OASIS framework. The OASIS framework is a nationally recognised approach which seeks to demonstrate campaigns are effective, efficient and evaluated. The framework can be used for strategically planned communications and interactions over time can deliver a defined and measurable outcome.  

The Draft Communications Strategy was submitted to the IJB Board with an accompanying position paper on Wednesday 27 November 2019 and was approved. The strategy has been developed for one year (2020/21) initially and then will be revised in line with the annual review of the Strategic Plan to reflect a three year strategy from 2021 onwards.

The Draft Communications Strategy is presented for consideration and comment.

How to comment

Opinion and views can be submitted via this Smart Survey Questionnaire or the email address below.

Contact Information

East Ayrshire Health and Social Care Partnership
The Johnnie Walker Bond
15 Strand Street
Kilmarnock
KA1 1HU