Introduction
Retrovintage is an online retailer focused on sourcing, restoring, and selling authentic mid-20th century furniture. The business offers a wide range of high-quality pieces from the 1950s, 60s, and 70s, including designs by some of the most renowned makers of the era. Their collection spans Mid-Century, Danish, and Retro styles, appealing to customers who value originality and timeless design.
To best reach their audience, Retrovintage uses a multi-channel approach, including its own website, Instagram, and exclusive dealer-only marketplaces for high-end vintage furniture. This strategy positions the brand as a trusted source for design-led, original vintage pieces that complement modern interiors.
Looking to build on this strong foundation and distinctive market position, the family business, owned by Stuart Murray and his son Dean, became aware of the Next Wave Fund and saw it as an opportunity to accelerate growth and innovation.
The Next Wave Fund
In the summer of 2025, Peacock Salt created the Next Wave Fund designed to support the emerging generation within family businesses across Ayrshire. The fund aimed to empower young successors by providing up to £15,000 to explore new ventures, innovations, or approaches within the family business.
The process
“Having found out about the Next Wave Fund and its aim to support local, family-run businesses, my dad and I began brainstorming small projects to direct some funding towards.
We settled on a Google marketing campaign to reach new customers in London, an area where we have found success but believe there is more interest and spending power to exploit, as well as some training and equipment for myself, having recently become involved in the business full time as our in-house restorer. “
Upon approval of their application, Retrovintage were quickly contacted by Gregorie Maxwell from Peacock Salt who arranged 3 meetings for all the successful applicants - an introduction day, a 6-month check-in, and a 12-month check-in/evaluation.
They have since attended the first meeting, where they were joined by Lesley and Janice from BuildMyBrand who offered advice, resources and interactive content around branding and a ‘family business’ ethos. Both Stuart and Dean found this session to be insightful and encouraging, and enjoyed being around other Ayrshire-based family businesses from various industries. Gregorie was present throughout the day, as were other members of the team at Peacock Salt, all of whom showed genuine interest in all of the businesses, and offered insight and advice catered to each of their particular niches.
Following the meeting, Stuart and Dean spoke to Gregorie about making some adjustments to the direction of their funding, and he was quick to assure them that they were free to use the funding in any way which might help grow the business.
“My dad and I have since discussed some other options around ways to apply our funding, which we may not have been as readily able to explore without this grant.
It’s clear that everyone involved at Peacock Salt are genuinely passionate about seeing other Ayrshire businesses thrive and trust all the businesses involved to put their funding to good use.”
Conclusion
Retrovintage’s partnership with the Next Wave Fund has helped strengthen its role as a leading source of authentic mid-century furniture.
With the grant, Stuart and Dean Murray have invested in marketing, training, and equipment to drive growth. Support from Peacock Salt and BuildMyBrand provided practical guidance and fostered a strong sense of community among Ayrshire family businesses.
This initiative reflects a shared commitment to helping local enterprises thrive, positioning Retrovintage to expand its reach and build on its distinctive brand.