A multi-channel marketing campaign is underway to encourage potential visitors from across Scotland to get “off the beaten track”.
It’s based on research into consumer trends which identified a desire for authentic experiences in new places, an interest in health and well-being and a desire to avoid the hot-spots of mass tourism.
The campaign is designed to reach people across Scotland and beyond but also closer to home to appeal to both day and overnight visitors.
Aiming to raise awareness of what East Ayrshire has to offer, the campaign has been rolled out with features in magazines such as the Scottish Field, The Scots Magazine and also included in information folders in hotels and B&Bs across Ayrshire and Arran.
Posters have been designed for trains across the central belt and also in the Glasgow subway.
Tourism Development Officer, Fiona Nicolson explains: “While many people are familiar with Ayrshire’s familiar coastal resorts and popular sites such as Culzean Castle, gems such as Loch Doon Castle, with its links to Robert the Bruce, are now sparking interest following the release of the Outlaw King.
“From a health and wellbeing point of view, East Ayrshire has a great deal to offer, with quiet countryside, fantastic food and drink and world class attractions such as Dumfries House and The Scottish Dark Sky Observatory.
“With a distribution of leaflets planned for summer, we’re pointing out to people that with uncertainty about foreign travel due to Brexit, there’s never been a better time to enjoy exploring an area which is easily accessible, yet little known to many people as a tourist destination.
“We’ve got walking, cycling, golf, fishing and historic sites, backed up with some excellent boutique hotels and B&B accommodation and with this carefully targeted campaign we’re hoping to attract more people to come and share in the delights we have to offer.”
To find out more about tourism in East Ayrshire contact: