Invest East Ayrshire and be part of something bigger! That was the message spelled out at Dumfries House as East Ayrshire Council launched its new business investment campaign.
The campaign promotes East Ayrshire as a desirable and successful location for business and inward investment.
The brand was unveiled to an audience of local business representatives. With a packed programme of keynote speakers, discussions and demonstrations, guests enjoyed a first screening of the destination video and demonstrations of the new website, www.investeastayrshire.co.uk which will provide assistance and information for businesses looking to start up, expand or relocate to East Ayrshire.
Council Leader, Councillor Douglas Reid opened the event. He said: “It is encouraging to see our local business community so well represented at this event. Looking at the guest list is a great reminder of the diversity, breadth and scope and quality of our existing business and the potential we have to work together to build on this.”
The Invest East Ayrshire campaign was unveiled by East Ayrshire Council Chief Executive, Fiona Lees. She explained: “One of the main priorities of our Economic Development Strategy up to 2025 is to raise the profile of East Ayrshire and promote this area as a business location of choice. To this end, over the last 10 months we have been working in partnership with Scottish Enterprise, partner agencies and the local business community to develop a campaign which will help us achieve that goal.”
“We want East Ayrshire to be recognised as a supportive and forward thinking location where businesses thrive. Today marks an important milestone in our journey towards achieving that goal.
“East Ayrshire has the infrastructure, the people and the connections required to help businesses to succeed. With pride in our past and ambition for the future, East Ayrshire is altogether a great place to invest in businesses. Invest East Ayrshire is all about getting that message out there – communicating a clear vision of what we are about and what’s available – ensuring a well-defined offer, based on shared values.”
Keynote speaker, Stewart Hay, member of Global Scot network and Head of Institutional Client Solutions, SL Capital Partners LLP, inspired guests with his insight into the world of international trade. He said: “There is a lot to play for in foreign markets which offer tremendous opportunity, even more so since the fall in the pound post Brexit.
“The Global Scot network has over 600 senior level individuals ready to help Scottish companies across many different aspects of their business and I encourage businesses in East Ayrshire to explore these opportunities. Companies abroad are very receptive to what we as Scots have to offer, with the help of Global Scot we should be taking East Ayrshire to the world.”
Guests had the opportunity to find out more about inward investment and the support available to businesses during a lively question and answer session with a panel of distinguished businesses representatives including: Marie Macklin, Macklin Enterprise Partnerships, Wendy Pring of KCP, Stuart Miller, Ayrshire College and Jim Reid, Scottish Enterprise.
Marie Macklin said: “Invest East Ayrshire is the start of huge things to come regarding capital markets and attracting business to locate here and invest. It is an initiative which brings fantastic local companies, entrepreneurs and the public sector together to drive the local and Scottish economies. Our strength lies in our community values and our people, because without people you don’t have a workforce and they’re the focus of a business. East Ayrshire has a strong track record for entrepreneurship and Invest East Ayrshire will give us a voice and help us all to build on those successes”
Stuart Miller said: “I’m really excited to be here, it’s a great opportunity to align all the services in Ayrshire to support and promote businesses. It’s come at an ideal time for us. With the opening of our new campus we can really help mould the future workforce to meet the needs of the businesses we’re trying to support. It’s an excellent opportunity and fits in perfectly with what we’re doing.”
In closing the event, Jim Reid, Scottish Enterprise Director said: “This is a great opportunity to tell Scotland and the world what a great place East Ayrshire is to live, work, study and visit. If we can do that we can transform the opportunities available for all our communities. Come and join us in that endeavour and be part of something bigger.”
More information on Invest East Ayrshire
Facebook: Invest East Ayrshire
Tel 01563 578304