Our approach to wellbeing focuses on addressing health inequality, through health improvement, prevention and community based intervention, drawing on the commitment and support of our Community Planning Partners.

We have developed a broad range of initiatives that have been shaped through focused conversations with people who have lived experience of wellbeing issues.

This includes targeted work on:

  • mental health
  • suicide prevention
  • social isolation and loneliness
  • financial inclusion
  • food poverty
  • physical activity

Our Vibrant Communities Team delivers a broad range of activities, including sports and physical activity, health checks, social groups, parental play and engagement, community investment, volunteering and befriending.

We want to ensure a place based approach to organising and running community wellbeing programmes, supports and initiatives through locality groups.

We also want to make the most of opportunities for collaboration and joint working with people, families and carers to achieve their outcomes through a shared commitment to human rights based service redesign, delivery and practice.

In response to the pandemic, our recovery and renewal work has focused on helping our most disadvantaged individuals and families dealing with many challenges including social isolation, mental health and recovery from drugs and alcohol.

We have improved online access to our services. Tackling digital exclusion, making it easier for everyone to access web based platforms and information will continue to be a vital area of work as the digital landscape evolves and we support our services and communities to reap the benefits online participation, including building on opportunities presented by digital technology enabled care.

The innovative NHS Caring for Ayrshire transformational change programme sets out a framework for the redesign of our health and social care services, making sure that the right care is available in the right place, as close to home as possible.

One of the most substantial pieces of public sector reform in many years is the proposal for a National Care Service for Scotland.

This innovation could have significant implications for the Council and for our partners. We will keep taking every opportunity to promote the success and effectiveness of integration in East Ayrshire, promoting prevention, early intervention and promoting individual choice in the care that people may need.

How to comment

Let us know what you think by answering a few questions about improving community wellbeing:

Improving community wellbeing consultation survey

Contact Information


Council Headquarters
London Road
East Ayrshire