Join us for a super family day out this Christmas by taking part in our free, magical augmented reality (AR) trail.

It's being run by Kilmarnock Business Association with support from our Town Centre Regeneration Team.

Santa has a spot on his sleigh team for one year only and the whole of the animal world can audition for the part. It’s up to you to help Santa choose who gets it!

Christmas safari dates

Running from 11 November 2021, right up until Christmas Eve, the ‘Santa Needs You!’

AR trail is positioned around the town centre with eleven cute Christmas animals to find.

At each venue you'll find clues to solve to take you to the next location.


Thanks to sponsorship from Kilmarnock Football Club, the 'host' for the trail, who introduces each of the characters, and gives clues to their locations, is none other than Captain Conker, the Club’s very own mascot.

Captain Conker | Kilmarnock Football Club's mascot

The story

Rudolph has taken the year off and opened his spot on the sleigh team to whole of the animal kingdom.

Captain Conker gives players clues to help them find and meet each of the hopeful characters. It’s then put to a vote to help Santa decide which animal will get to lead his sleigh.

How to take part in the trail

You’ll need to visit all 11 cute Christmas animals before you can vote.

Cartoon penguin in Christmas clothes and a QR code

Simply scan the QR codes to collect digital stamps, learn the story and take selfies with them in augmented reality.

To take part simply:

  1. visit High Street Safari: Santa Needs You for more details
  2. select locations for the Kilmarnock trail map (on a mobile device select the hamburger menu below the header image)
  3. visit the Christmas hopefuls one by one, in any order
  4. scan each of their unique QR codes with your smartphone, learn more of the story and take a hilarious selfie with them in AR
  5. when you’ve found them all, download your free e-book to learn who wins and the conclusion of the story

More information

Read our Christmas Safari press release to find out more.

Contact Information


Community Led Regeneration Team
Council Headquarters
London Road
Telephone: 01563 576075