2003 Totals	2003 Mean	2004 Totals	2004 Mean	Mean Difference 2004-2003	2005 Totals	2005 Mean	Mean Difference 2005-2004	2006 Totals	2006 Mean	Mean Difference 2006-2005	2007 Totals	2007 Mean	Mean Difference 2007-2006	months 2003-2006	months so far 2007
No of Hits for Homepage	244,512	22,228	1,138,256	94,855	72,627	1,137,796	94,816	-39	5,777,496	481,458	386,642	3,952,630	329,386	-152,072	12	12
No of Hits	17,242,769	1,567,524	37,533,540	3,127,795	1,560,271	47,363,694	3,946,975	819,180	55,367,084	4,613,924	666,949	60,782,791	5,065,233	451,309
No of Page Views	2,932,321	266,575	5,507,266	458,939	192,364	7,709,521	642,460	183,521	14,460,351	1,205,029	562,569	16,887,259	1,407,272	202,242
No of User Sessions / Visits	332,305	30,210	552,850	46,071	15,861	944,949	78,746	32,675	1,558,519	129,877	51,131	1,993,468	166,122	36,246
Within UK	1	13%	120%	10%	-3%	102%	9%	-1%	83%	7%	-2%	76%	6%	-1%
International	6	54%	649%	54%	0%	765%	64%	10%	772%	64%	0%	822%	69%	4%
Unknown Origin	4	33%	431%	36%	3%	332%	28%	-8%	344%	29%	1%	302%	25%	-4%
Avg Hits per day	563,860	51,260	1,205,259	100,438	49,178	1,542,287	128,524	28,086	1,789,479	149,123	20,599	1,976,932	164,744	15,621
Avg Page Views per day	95,305	8,664	176,431	14,703	6,039	250,816	20,901	6,198	466,565	38,880	17,979	548,677	45,723	6,843
Avg User Sessions per day	10,961	996	17,757	1,480	484	30,712	2,559	1,079	50,340	4,195	1,636	64,814	5,401	1,206
Avg Session Length (mins)	2:53:19	45:00	05:00	40:00	55:00	41:00	53:00	13:00	21:23	21:47	00:00	30:35	17:33	00:00
No of Unique Users	87,727	7,975	139,337	11,611	3,636	216,937	18,078	6,467	335,215	27,935	9,857	445,926	37,161	9,226
No.Visiting Once	68,445	6,222	108,190	9,016	2,794	169,003	14,084	5,068	259,075	21,590	7,506	347,549	28,962	7,373
No of users visiting > once	19,382	1,762	31,147	2,596	834	47,934	3,995	1,399	76,140	6,345	2,350	98,377	8,198	1,853
%  visiting > once	313.34%	28%	347%	29%	0%	343%	29%	0%	353%	29%	0%	339%	28%	-1%